http://www.gamasutra.com/blogs/MatiasKindermann/20160308/267525/Dear_Game_Developers_Twitchers_YouTubers_and_Bloggers_please_read_this.php
I am a blogger, so I read it. Interesting read, and I feel his pain, but it does not apply to me because I am not looking for free keys.
Edit: fixed link
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